Aura Marketing

Social media SEO refers to optimising your social media profiles and posts so more people discover your brand in search results, both on social media platforms and search engines. How you perform on social media is not a search engine ranking factor, as they don't look at followers, engagement rates or shares when ranking your website. But social media can benefit your SEO indirectly. Social media users are more likely to search for your brand on Google if they have found and engaged with you on a platform. They can also increase organic clicks onto your website when connected to your social media pages. Content that performs well on social media is more likely to be found and linked to, leading to backlinks. Links on other websites pointing to your social media posts, which lead to your site will benefit your search engine rankings. Has a social media post talking focused on a topic performed well? Delve into more information for your audience in a blog post on your website!  Gain...