Are you optimising your social media profile?

Social media SEO refers to optimising your social media profiles and posts so more people discover your brand in search results, both on social media platforms and search engines.

How you perform on social media is not a search engine ranking factor, as they don't look at followers, engagement rates or shares when ranking your website. But social media can benefit your SEO indirectly.








  • Social media users are more likely to search for your brand on Google if they have found and engaged with you on a platform. They can also increase organic clicks onto your website when connected to your social media pages.
  • Content that performs well on social media is more likely to be found and linked to, leading to backlinks. Links on other websites pointing to your social media posts, which lead to your site will benefit your search engine rankings.
  • Has a social media post talking focused on a topic performed well? Delve into more information for your audience in a blog post on your website! 
  • Gaining followers will generate sales, which can lead to positive reviews - this supports list ranking in map results if you are a small business in a town or city.

Optimising your social media profile attracts potential customers. Always ensure the category of your page matches the industry your business is in, you include your location and your bio explains what it is that you do in short form. Include a call to action (CTA) and a link to your website, shop, blogs or what it is that you want your viewers to check out. 

















Should you be posting on every social media platform?
For SEO and brand visibility on the internet, absolutely have an optimised social media profile on every platform - this doesn't necessarily mean you need to post on them everyday! Check out my blog on how many times you should post here. Alongside profile optimisation, you should also be optimising your posts; not every social media platform is the same and neither should the content posted. 

The aspect ratios for Instagram are not the same as the ratios on TikTok. Likewise the content should be similar but not the same on TikTok and YouTube. TikTok algorithms are more likely to push out low quality, quick shot videos whereas YouTube is the platform for your high quality, professional looking videos. For full use of marketing on social media, you should optimise your posts to fit the platforms and what the algorithm is looking for.

Social Media trends are constantly changing and they aren't easy to keep up-to-date with when taking care of the other attributes that keep a business afloat. I am a freelance Social Media Marketer based in the North East of England, with the goal to support SME businesses to achieve their goals through digital marketing. If you are looking for support, contact me today!

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