Marketing Campaign Ideas To Win Hearts This February

Valentine's Day is a time to celebrate love in all its forms, whether it's between partners, friends or family. Connections can also extend to businesses and their consumers. The holiday is a great opportunity to increase engagement with both new and existing customers by using Valentine's themed promotions. Read on for some ideas that will help win hearts this February.

Valentine's themed social media content

Post eye-catching content with Valentine's Day themed graphics. Think outside the pink hearts and box of chocolates, share industry related content. In 2023, Etsy supported some of their sellers by reposting their Valentine's themed content. Dunkin Donuts featured a Valentine's Day themed trivia on their Instagram stories for a chance to win a promo code for a free drink.

Remember that Valentine's Day isn't for everyone and not everyone has a Valentine to celebrate the day with. Hotels.com approached their marketing campaign with an anti-valentine vibe. Instead of urging couples to book a hotel via their website, they promoted its V-Day Dumpster Stay web pages, which allowed people to write about why their ex deserves a stay in the dumps and a dream hotel they would pick for themselves. All stories were entered into a competition giving participants the chance to win a $300 Hotels.com gift card.

Valentine's Day Campaign

Campaigns are a win-win for both the business and the customer as long as you know what you want from the campaign. If you would like to boost awareness through social media platforms, then simply asking followers to like and share the post and your page is enough, as the page will be shared onto their friends' news feed and so on. Some companies may want an email and extra information regarding the customers use of the same service/product so they can retarget these potential customers via email newsletters later on. Nevertheless, the giveaway should include something valuable to the customer and even if the product is not Valentine's Day themed, put a romantic spin on the copy to make it worthwhile for both parties.


Email your customers a Valentine's Day card

Whilst it is important to reach out and target new customers, your business would be nowhere without your past/loyal customers. If you have a mailing list (which you should!!) send your subscribers a card themed email and include a special offer or promotion. This email layout functions as a 'Thank You' and a great excuse to reach out to customers in a non-intrusive way.



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