Organic ways to grow your business on Facebook

Did you know there are over three billion monthly active users on Facebook? This makes FB the largest social media platform, showing that it's not going to be declining anytime soon - are you making the most of what Facebook offers?

Although advertising on Facebook can be less time-consuming but it can also be costly if not monitored or set correctly. Whilst it offers a quick boost, organic growth sustains your presence in the long term, making it equally as important. In this blog, we will be exploring some organic ways to promote your business. 

Be Creative

Creativity is your compass and posting on social media should be fun! If you aren’t enjoying creating your content, viewers aren’t going to enjoy watching your content. Whilst the content should follow your brand guidelines, always experiment with different content formats such as videos, images, infographics, and livestreams. Think outside the box and allow your brand’s personality shine through.

Develop Authentic Engagement and Nourish Relationships

Creating valuable content that resonates with your audience requires patience and attention but can show your brand personality and authenticity. You can also share stories, show behind-the-scenes glimpses, and user-generated content that spark conversation, such as involving your team with trending memes and using trending sounds. Keep an eye on trending topics and viral challenges that resonate with your audience. When appropriate, join the conversation in an authentic way to voice your brand. Although going viral can’t be forced, by getting involved you can increase your chances of it.

Customers are the most important people to connect with, because without them you have no business. However, you can still reach potential customers through connecting with complementary businesses in your niche. For example, if you work in insurance, reach out to companies who sell in the industries you insure in. Use Facebook to cross-promote and collaborate on joint ventures. Genuine connections fuel organic growth.

What Is Your Strategy?

Refining your Facebook strategy is essential; analyse your performance metrics regularly to identify what is working and what’s not. From the metrics, you can adjust your content strategy and figure out when the best time to post is based on audience insights. Move away from ineffective tactics to make room for growth.

The Power of Groups

As well as your posts, it’s important to encourage feedback, respond promptly to comments and create a community around your brand.As well as your posts, it’s important to encourage feedback, respond promptly to comments and create a community around your brand. Create a Facebook group centred around shared interests or challenges relevant to your business. This way you can foster meaningful discussions, provide valuable insights and position yourself as trustworthy. Nurturing relationships within your group will naturally attract more followers to your brands page.

Are you a business trying to perform better in certain cities, regions or states? Use groups already created by people in those areas to promote your business to those already a member in the existing groups to introduce them to your brand and its page. Be careful however, they may be suspicious with brand pages joining groups in case you are a scammer or untrustworthy. Ensure to really introduce yourself as a person and get involved with their community in order to build your own within theirs.

Organic growth on Facebook requires a blend of creativity, authenticity and strategic nurturing. By developing meaningful connections, embracing creativity and evolving your strategy to fit your brand over time, you can foster a thriving presence organically on the largest social media platform in the world.