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How To Utilise The October Effect To Its Full Extent In Your Business.

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Everyone thinks “I will wait until January” but why not start now? The October Theory It has been the most-talked about topic on TikTok over the last few days, as too many October feels like the beginning of the year. October marks the start of Autumn, it’s the start of the school year and businesses are preparing for the holidays. It’s the perfect month for a new mindset. The October theory serves as an alarm to make certain changes before the end of the year, as we enter the final 3 months. Finding and sticking to a routine is not always easy. According to  GoCompare , 1 in 10 people stick to their new year’s resolution and Gen Z are working on their routine early to push themselves before January so they are in routine ready for the new year. How can you apply the October theory into your business plan? We want you to get a head start on your marketing plan for 2025. If one of your goals is to be more active on your social media and have a stronger presence, allow us to help you...
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Are you optimising your social media profile?

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Social media SEO refers to optimising your social media profiles and posts so more people discover your brand in search results, both on social media platforms and search engines. How you perform on social media is not a search engine ranking factor, as they don't look at followers, engagement rates or shares when ranking your website. But social media can benefit your SEO indirectly. Social media users are more likely to search for your brand on Google if they have found and engaged with you on a platform. They can also increase organic clicks onto your website when connected to your social media pages. Content that performs well on social media is more likely to be found and linked to, leading to backlinks. Links on other websites pointing to your social media posts, which lead to your site will benefit your search engine rankings. Has a social media post talking focused on a topic performed well? Delve into more information for your audience in a blog post on your website!  Gain...
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Organic ways to grow your business on Facebook

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Did you know there are over three billion monthly active users on Facebook? This makes FB the largest social media platform, showing that it's not going to be declining anytime soon - are you making the most of what Facebook offers? Although advertising on Facebook can be less time-consuming but it can also be costly if not monitored or set correctly. Whilst it offers a quick boost, organic growth sustains your presence in the long term, making it equally as important. In this blog, we will be exploring some organic ways to promote your business.  Be Creative Creativity is your compass and posting on social media should be fun! If you aren’t enjoying creating your content, viewers aren’t going to enjoy watching your content. Whilst the content should follow your brand guidelines, always experiment with different content formats such as videos, images, infographics, and livestreams. Think outside the box and allow your brand’s personality shine through. Develop Authentic Engagement ...
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Marketing Campaign Ideas To Win Hearts This February

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Valentine's Day is a time to celebrate love in all its forms, whether it's between partners, friends or family. Connections can also extend to businesses and their consumers. The holiday is a great opportunity to increase engagement with both new and existing customers by using Valentine's themed promotions. Read on for some ideas that will help win hearts this February. Valentine's themed social media content Post eye-catching content with Valentine's Day themed graphics. Think outside the pink hearts and box of chocolates, share industry related content. In 2023, Etsy supported some of their sellers by reposting their Valentine's themed content. Dunkin Donuts featured a Valentine's Day themed trivia on their Instagram stories for a chance to win a promo code for a free drink. Remember that Valentine's Day isn't for everyone and not everyone has a Valentine to celebrate the day with. Hotels.com approached their marketing campaign with an anti-valent...
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How often should I post on social media?

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Any social media manager or content creator will tell you that consistent posting is a key to their success. But what is consistency? Consistency is not over-doing something and it's not an all or nothing. The official definition is to act or do in the same way over time, especially so as to be fair or accurate. In this blog, we will be focusing on how often you should post on social media per week.  How often should I post on social media? The general rule for consistency is four to five times. For a healthy, balanced diet, you should eat at least 5 varieties of fruit and vegetables per day; to increase your general fitness, it's recommended to exercise four to five times per week. We can assume consistent posting on social media means posting 4-5 times per week minimum. However, social media platforms are constantly updating their algorithms, adding new features and changing the rules of engagement. This means what worked last year may not work this year and so its important ...
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Unwrapping Success: Christmas marketing ideas to boost your business in December

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Well, we are almost at the end of 2023...December is amongst us, the golden opportunity for businesses to tap into the festive spirit and capitalise on the Christmas season. In this blog post, we'll explore creative and effective holiday marketing strategies to help your business stand out during this magical time of year. Festive Content Calendar Create a festive calendar for your social media platforms, highlighting key dates, promotions and themed content to keep your audience engaged throughout the month. Gift Guides and Product Bundles Develop a holiday-themed gift guide to help customers find the perfect gift for someone. You can introduce special product bundles or limited-time offers to attract customers when Christmas shopping. You can also create limited edition holiday packaging for your products, showcasing the festive designs on social media and highlight the exclusivity of these seasonal offerings. Interactive Countdown Campaigns Build anticipation with interactive co...
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